Information Architecture

One of the things I relish about my current job is to do a lot of information architecture for my clients and company. All right, it is probably a glorified librarian posing as a nuclear strategist and getting his moment in the sun. It is still a nascent field, and most people misunderstand it as "design" - only its not just creating pretty interfaces. Its more about customer motivations, business goals, and a librarian's zeal to "clean house".
You can see I like doing this, dont you? The joy of work when you love what you do.