The Journey to Product

We recently launched our product's website : www.coconnex.com. It was a landmark moment for all of us.

Around three and half years ago, we had brainstormed about an idea in the event management and marketing space, and created a rough and ready proof of concept. From there on began a journey from idea to product.

Today, the product (Coconnex) has its own look and feel, its own website and other marketing communications, a proven sales and delivery team and an impressive list of clients. It has graduated to being a full fledged service.

It has given many small joys along the way:product demos being appreciated by prospects, business plans being seriously whetted;smart technological decisions taken, product becoming more market ready, getting to first client, then the first overseas client, then getting client appreciation and testimonials, then our UK based sales director joining us- and now this whole new branding and launch.

The small joy I'm having right now is one of nostalgia and lessons learned. I now know what it takes for an idea to become a valued product in the marketplace.